Forbes Column: Investors Should Be Adding Political And Reputational Risks To Their Due Diligence

In his latest Forbes column, Delve CEO Jeff Berkowitz how increased political and reputational scrutiny can have a significant impact on your investments. To learn how to discover and assess risk to keep you ahead, read the excerpt below, then head to Forbes.com to read the full article.

From the collapse of FTX to Theranos founder Elizabeth Holmes’ prison sentencing, 2022 gave us plenty of reminders of how important investment due diligence is. Now, if the U.S. Securities and Exchange Commission (SEC) has its way, a failure to conduct that due diligence properly could have even greater financial and legal consequences for investment firms. While ensuring the financials add up and the business case is realistic are obvious components of due diligence, that’s no longer sufficient. As more industries face more public scrutiny and increased regulatory and policy pressures amid fraught domestic politics and more complex geopolitics, investors need to give greater consideration to potential political and reputational risks.

Last year saw numerous examples in which failures to appreciate the impact of political and reputational issues cost investors. Beyond the well-publicized fall of Sam Bankman-Fried and court sentencings of Theranos founder Holmes and her partner in crime Sunny Balwani, there was venture capital firm Andreessen Horowitz’s announcement that their largest investment yet would fund the resurrection of problematic WeWork founder Adam Neumann. Further adding to the reputational scrutiny, Neumann’s new enterprise focused on affordable housing just as named partner Marc Andreessen was opposing low income housing in his own wealthy community, despite publicly championing the construction of such housing elsewhere. The incident showed exactly how incorporating thorough political and reputational vetting can protect investors not just from possible embarrassment, but from avoidable financial losses.

The SEC is taking note of such issues and is beginning to ask investment firms tough questions about their due diligence practices. The financial markets regulator is also considering a proposal that would make it easier for limited partners to file suit when they believe due diligence was not diligent enough. Regardless of whether the proposal goes into force, smart investors are already stepping up their efforts to anticipate and mitigate potential political and reputational issues that could impact deals.

To ensure you can do the same, there are three key areas of risk to assess: the company you are investing in or acquiring and its management and operations; external factors such as the company’s operating landscape and range of policymakers and stakeholders that can impact it; and your own business practices and public statements that can raise red flags in a deal. While your deal may not be as high profile as some of the above examples, in this day and age of heightened scrutiny amid growing expectations for socially responsible investing, heeding such cautionary tales will pay great dividends. Here is what to look for in each of those areas of risk:

Continue reading at Forbes.com and find out how to assess and avoid political and reputational risk.

Diverging Interests

Here’s What You Need to Know

2022 witnessed a surge in red states restricting their ties with banks and divesting their pension funds from asset managers over what elected officials in those states view as financial institutions’ boycotts of certain industries, particularly fossil fuels. With 2023 underway, this trend is set to explode even further, with more aggressive scrutiny of banks, asset managers, and public companies over their ESG commitments and broader engagement on social and cultural issues.

This increased scrutiny is leading to increased policy action from both sides of the political spectrum, and it is not just financial firms who will be impacted. Many of today’s policymakers were swept into or kept in office by the twin tides of populism and progressivism, which both place greater focus on how corporations engage – or don’t engage – in an ever-widening range of contentious political and social issues. To stay ahead of these pressures, here’s what public affairs professionals need to know.

Conservatives Contend Banks and Asset Managers Are Boycotting Certain Industries – At the Same Time Progressives Expect Them to Do Just That

Earlier this month, Kentucky followed the lead of Texas, West Virginia, Oklahoma, and Florida by divesting from several major financial institutions over perceived fossil fuels boycotts. With 19 Republican states launching investigations into major banks over ESG and climate related investing practices last fall, more conservative states are likely to follow, encouraged by model legislation backed by a well-coordinated group of conservative think tanks, nonprofits, and advocacy groups. This crackdown extends to the treatment of other industries amid concerns “woke banks” and investors are disfavoring lawful but contentious businesses like gun manufacturers and private prisons. This year, a number of states, including Arkansas, Montana, Missouri, Oklahoma, Texas, and West Virginia, are taking up measures to restrict such discrimination.

While conservative states are pushing back on ESG-related investing, progressive states are pushing forward, urging financial institutions to give more consideration to such factors and using their own investing power to directly influence disfavored industries. For example, California, Maine, New Jersey, New York, New York City, and Rhode Island have taken steps to divest their pension funds from private prison companies. Connecticut, Nevada, New Jersey, New York, and Rhode Island, and others have considered similar steps with gun manufacturers. While progressives have long sought to starve fossil fuel companies of capital, a split has emerged among progressive state financial officers, with some states like Maine and Rhode Island advancing divestment of pensions from fossil fuel companies while others, such as Massachusetts and New York, prefer to remain activist shareholders pushing for more aggressive climate commitments.

While Conservatives Argue The Sole Interest Of Asset Managers Should Be Financial Returns, Progressives – And Some Investors – Contend That’s Exactly Why ESG Is Essential.

Since the start of the new year, policymakers in Arizona, Indiana, New Hampshire, and Virginia have introduced legislation requiring asset managers to focus only on their fiduciary duty to maximize returns. In Congress, both Senate and House Republicans have introduced similar measures, while legislators in Arkansas, Idaho, and South Carolina skip to the intended punchline, specifically restricting or banning state investments in ESG-focused funds.

Yet, ESG investors and advocates contend financial returns for shareholders is precisely why ESG is needed. Federated Hermes CEO Saker Nusseibeh argues, “The integration of ESG into the investment process, alongside stewardship, is the only way you can discharge your fiduciary duty.”  Fourteen Democratic treasurers agree, publishing a letter last summer referring to conservative legislation as “short sighted,” and claiming companies that consider ESG factors are more resilient and successful. Some progressive states are taking steps to mandate ESG considerations in their investments, including Oregon, where policymakers could require incorporating “human rights analyses into investment decisions,” and Minnesota, where the State Board of Investments is considering a proposal to make its portfolio carbon neutral.

More States Are Raising More Questions About How ESG Ratings Are Calculated And Whether Formal And Informal ESG Considerations Violate The Law

As firms like Morningstar and S&P Global assign ESG ratings, policymakers question whether these scores drive a political agenda based on subjective factors, rather than objective financial metrics. These objections broke loudly into public discourse last spring when Utah’s treasurer launched an effort to get S&P Global to end its new state credit scores after the rating agency gave Utah a “moderately negative ESG score” despite its longstanding AAA bond rating.

Objections to these ratings are not just rhetoric. They are now driving consequential legal investigations at both the state and federal level. In August, Attorneys General from Missouri and 18 other states launched an investigation into whether Morningstar’s ESG assessments violate consumer protection laws, and Texas and other states have launched similar inquiries into S&P Global.

It’s not just formal ratings getting scrutiny, either. 19 states launched an investigation into U.S. banks’ involvement in various global climate initiatives. This growing scrutiny already led Vanguard – the world’s largest mutual fund issuer – to leave the Net Zero Asset Managers (NZAM) initiative. Likewise, Congressional Republicans warned major law firms they plan to examine whether legal advice to major corporations on ESG commitments violate federal antitrust laws, a similar question House Republicans will explore regarding companies “participating in voluntary, industrywide ESG initiatives” like NZAM.

Elected Officials Are Cracking Down On How Their Pension Funds Vote On Shareholder Resolutions – Or If They Have Deferred To Asset Managers And Proxy Advisors

Public officials are also beginning to scrutinize who is administering their pension funds. Recently sworn-in Kansas Treasurer Steven C. Johnson plans a “hard look at … who manages state pension funds.” Similarly, West Virginia Treasurer Riley Moore has proposed legislation to require managers of state funds “to come to the board for instruction on how to cast” votes related to ESG issues. States like Florida and Missouri have moved to revoke proxy voting authority associated with state funds, while last year the Massachusetts pension board approved proxy voting guidelines to allow “the state pension fund to vote against directors at companies that are not aligned with the Paris Climate Agreement and Climate Action 100+.” Federal regulators are also adding to this scrutiny. In August, the Securities & Exchange Commission (SEC) launched a probe into “whether managers of funds that are marketed as sustainable are trading away their right to vote on environmental, social and governance issues.”

As pension fund administrators come under scrutiny, so are the proxy advising firms on which they frequently rely, of which “just two proxy advisory firms – Institutional Shareholder Services (ISS) and Glass Lewis ⎼ control more than 97 percent of the proxy advisory market” and “make nearly 38 percent of all shareholder votes,” including on behalf of pension funds. Earlier this month, nearly two dozen red-state attorneys general sent a letter to ISS and Glass Lewis demanding they “defend their rationale for urging companies to adopt policies in line with environmental, social and governance goals.”

As Commerce Grows More Polarized and Politicized, Public Affairs Professionals Need a Playbook to Stay Ahead

It is tempting for banks and asset managers to respond to these ESG-related actions and proposals at a technical level focused on how they maintain sound investing principles that satisfy investors’ demands in today’s operating environment. In reality, however, the ESG debate is part of the broader cultural clash between progressive pressures to broaden companies’ social action and Republican populism that sees companies going “woke” and “question[s] whether or not the interests of Corporate America aligned with their own.”

This politicization of commerce puts business in a precarious position. The country is becoming increasingly polarized in its political and social issue demands on companies, and that makes it more difficult for them to take either side without facing consequences. Public affairs professionals need a playbook as they prepare for executive and legislative actions targeting their business and industry over ESG commitments. You don’t have to face these challenges alone. Here at Delve, we equip you with the competitive intelligence needed to have an information advantage.

The Power of The Purse – And Pensions

Here’s What You Need to Know

State financial officers – 36 of whom are independently elected – control more than $4.56 trillion in state-administered pension funds and $1.27 trillion in revenue collected by state treasuries. Now, they are increasingly recognizing those portfolios can be a political force that can greatly impact banks, asset managers, and firms that rely on financial markets.

That’s why, as Delve CEO Jeff Berkowitz last week wrote in American Banker, “In the November midterm elections, the twin tides of progressivism and populism will crash ashore, and financial institutions will need to look further down-ballot than ever before to assess the risks they face from incoming elected officials.”

While political risk analysis often looks at Congress or state legislatures, businesses need to be aware such risks extend beyond oversight and legislation. Traditionally, governors are the main state executives shaping policy debates, but other statewide officeholders responsible for specific government functions advocate for policy changes too. As they do, firms in and out of the financial sector will need to prepare for very real legal and financial consequences.

How Commerce Got Politicized

The multistate tobacco settlement in the late 1990s helped state attorneys general (AG) recognize the power they had to pressure disfavored industries or signal opposition to a president. Not surprisingly, over the past 10 years campaign spending on AG races has more than tripled, fueled by corporate funds flowing into national groups like the Republican Attorneys General Association and Democratic Attorneys General Association.

In recent years, state AGs have blended legal action with political headlines on a wide range of policy issues, from suing energy firms over climate change to seeking to overturn the Affordable Care Act to making it easier for local prosecutors to sue financial services firms to seeking lower drug prices and even curtailing EPA regulatory authority.

AGs are not alone though. The most recent statewide officials to enter the political arena are state treasurers.

Treasurers Join the Fray

Between state government expenditures and investments by more than 300 state-administered pension funds, state treasurers have considerable market power, not to mention their offices’ sway over market regulation. Now they are wielding this power in a wide range of industries and companies – often from competing partisan perspectives.

To Drill or Divest. Last year, 15 state treasurers launched a coalition opposing financial institution’s ESG commitments that could lead to defunding or divesting from fossil fuel-related project. This summer, two of those officials – Texas Comptroller Glenn Hegar and West Virginia Treasurer Riley Moore – announced the disqualification of a number of banks and asset managers under recently passed laws prohibiting their states from doing business with “financial institutions that are engaged in a boycott of energy companies.” Last month, a coalition of 14 Democratic treasurers responded, signing a letter objecting to “blacklisting financial firms that don’t agree with their political views.” However, that has not stopped California’s state treasurer is pushing her state’s teachers’ pension fund to divest from fossil fuels, which Maine’s treasurer began last year.

Stand With American Allies. 35 states have passed legislation restricting state public pension fund investments in or other state commerce with companies that endorse or comply with the anti-Israel Boycott, Divestment, and Sanctions (BDS) movement. This summer, Arizona Treasurer Kimberly Yee warned investment firm Morningstar its environmental, social and governance ratings subsidiary was violating her state’s anti-BDS law. Last September, Yee was the first of seven state financial officers from both political parties to divest pension funds from Unilever after its subsidiary Ben & Jerry’s announced it would no longer allow sales in Israeli settlements. As the Biden Administration’s pursuit of a renewed Iran nuclear deal roils Middle East security politics, expect growing awareness of how firms engage in the region.

Step Away from American Enemies. When Russia invaded Ukraine, the push for companies to divest did not just come from the private sector and the public. State treasurers moved to divest their pension funds from companies and funds that included Russian interests. If the U.S. and China continue at least selected decoupling, this trend could become very complicated for banks and asset managers.

Social Issues Carry Financial Consequences. In 2019, Maryland Comptroller Peter Franchot declared his state’s pensions would divest from any and all Alabama-based companies in reaction to that state’s strict abortion law. Now, as companies respond to the Dobbs decision by covering employee abortion travel costs, opposite pressure could come from red states. Similarly, at least four state treasurers — Connecticut, Rhode Island, Nevada, and Massachusetts — have divested or are seeking to divest from investment funds with firearms-related holdings. Expect such actions to expand as the culture wars increasingly play out in state capitals.

Look Before You Leap

The politicization of commerce puts business in a precarious position. States are becoming increasingly polarized in their political and social issue demands on companies, and that makes it more difficult for companies to take either side without facing consequences. Adding to the confusion, while the principles in question can seem straightforward — every vote should count, climate change is real, gun violence should be thwarted — behind these shared principles are often expectations from well-coordinated activists that firms will endorse divisive, partisan solutions.

With state treasurers becoming a growing political force, companies can now face real financial consequences if their business practices and public statements do not comport with the views and objectives of elected officials who hold sway over state finances and investment. To avoid the pitfalls, companies must understand the full range of policymakers and stakeholders before starting their corporate advocacy. They should also be mindful of how they engage in policy and cultural debates, because just as in physics, every political action has an (un)equal and opposite reaction.

American Banker Op-Ed: America’s State Treasurers Wake Up

In his latest American Banker column, Delve CEO Jeff Berkowitz highlights how the politicization of commerce has now engulfed U.S. state treasurer’s offices. To see how firms that rely on institutional capital will have to prepare for the oncoming scrutiny, read the except below, then head to AmericanBanker.com to read the full article.

In the November midterm elections, the twin tides of progressivism and populism will crash ashore, and financial institutions will need to look further down-ballot than ever before to assess the risks they face from incoming elected officials. While governors are the main state executives shaping policy debates, now other statewide officeholders that traditionally focused on specific government functions are advocating for policy changes as well, and they have banks and asset managers in their sights.

This shift was on full display this summer as a number of major financial institutions found themselves under fire from an unexpected source. Both Texas Comptroller Glenn Hegar and West Virginia Treasurer Riley Moore announced the disqualification of a number of banks and asset managers under recently passed laws prohibiting their states from doing business with “financial institutions that are engaged in a boycott of energy companies.” The investment firm Morningstar felt similar heat after Arizona Treasurer Kimberly Yee warned the firm its environmental, social and governance ratings subsidiary was violating her state’s anti-BDS law. Last September, Yee was the first of seven state financial officers to divest pension funds from Unilever after its subsidiary Ben & Jerry’s announced it would no longer allow sales in Israeli settlements. These moves follow Maryland Comptroller Peter Franchot’s 2019 declaration that his state’s pensions would divest from any and all Alabama-based companies in reaction to that state’s strict abortion law.

These actions may seem like unconnected responses to disparate political debates but taken together they signal a larger transformation of state treasurers, 36 of whom are independently elected. State financial officers are just the latest down-ballot statewide officeholders to recognize political opportunity in policy advocacy. The massive tobacco settlement in the late 1990s helped state attorneys general recognize they could move beyond straightforward law enforcement to creative legal interpretations that pressure disfavored industries or signal opposition to a president. …

Now, state treasurers are realizing they can wield similar political influence given they both regulate and participate in financial markets. In endorsing the Republican in this year’s California controller race, the East Bay Times expressed concern that the Democratic candidate viewed the role “as being a ‘social justice warrior’ who uses the audits of the office to lobby for policy change.” The New York Times recently raised the alarm over “a coordinated effort by state treasurers to use government muscle and public funds to punish companies trying to reduce greenhouse gases” or “embrace environmental, social and governance priorities.”

Continue reading at AmericanBanker.com to know what you should do to prepare for the oncoming scrutiny.

As Fintech Grows, so Does the Scrutiny

Here’s What You Need To Know

Four out of five U.S. consumers have used “Buy Now, Pay Later,” or BNPL, which lets consumers split online purchases into installment plans or loans. It is not surprising then that Apple yesterday announced it will be the latest entrant into the sector. Yet the tech giant may come to regret the decision. Amidst the pandemic and now with inflation at record highs, consumers are increasingly turning to this new fintech vertical as an alternative to credit cards for purchases they otherwise wouldn’t be able to afford, and the shift has been rapid.

As its adoption has grown however, so have concerns from regulators, consumer advocates, and political activists skeptical of financial services companies. How this regulatory debate unfolds could have a significant impact on the larger push for innovation in financial services and retail sectors. To ensure the regulatory environment is shaped responsibly, here is what fintech public affairs professionals need to know.

As “Buy Now, Pay Later” Booms, Policymakers Worry About a Bust

BNPL Usage Has Grown Exponentially. Last year alone, shoppers made nearly $100 billion in BNPL purchases, up from just $24 billion in 2020—an astronomical 316% increase. BNPL is especially popular with younger consumers—a coveted demographic reticent to use credit cards after being buffeted by crises and saddled with more student loans than prior generations. BNPL appears poised to grow even more, with retailers and payment firms viewing it as a key component to surviving and thriving in a post-pandemic, inflationary, and possibly recessionary environment.

From U.S. To Europe, Regulators Crack Down: Newly invigorated under the Biden Administration, the Consumer Financial Protection Bureau (CFPB) is taking aim at fintech companies offering these new forms of credit to consumers. In December 2021, the CFPB opened an inquiry, issuing a request to five companies – Affirm, Afterpay, Klarna, PayPal, and Zip – for information on the risks and benefits of BNPL loans. CFPB expressed concerns regarding the ease of consumer accumulation of debt, regulatory arbitrage, and data harvesting in a consumer credit market that is quickly changing as technology advances. It is not just CFPB putting the industry under a microscope either. As noted in its inquiry, the Bureau is working with regulators in Australia, Germany, Sweden, and the United Kingdom, who have all launched their own investigations.

What Is Driving the Biden Administration’s Interest In BNPL? Many of President Biden’s financial regulatory appointments have advanced the interests of ascendant progressives in his party, including CFPB Director Rohit Chopra, a protégé of Senator Elizabeth Warren (D-MA). Even before Biden took office, Warren and other progressives were preparing to take on fintechs and traditional lenders, seeking to constrain how they provide access to financing even if it undermines investment and innovation in the sector and restricts opportunities for consumers. Apple’s entrance may bring scrutiny from a different Warren acolyte, Federal Trade Commission Chair Lina Khan, who The Information notes “wrote a 2019 paper arguing for the separation of platforms and commerce.”

Consumer Advocates and Industry Analysts Sharpen Their Knives

Progressive Groups Crank Up Pressure On CFPB: In March, more than 75 consumer advocacy groups and their progressive allies submitted a joint letter to Chopra, urging him to take a more aggressive approach in regulating BNPL products to, in their view, safeguard consumers. The letter leveled allegations notably similar to those in the CFPB’s inquiry: the potential for unmanageable consumer debt, deceptive hidden fees, and an absence of transparent disclosures.

Industry Analysts Worry About the Bubble: The spike in BNPL usage has some industry analysts worrying the new trend is a bubble that will soon burst. Marshall Lux, who was Chief Risk Officer for Chase during the 2008 financial crisis, told CNBC, “When people start buying household goods on credit, that signals a problem.” NYU Stern School of Business professor Scott Galloway argues that because BNPL’s rapid growth is primarily fueled by younger consumers, a looming recession could spell disaster for the sector’s subprime-heavy target demographic. While retailers may view as their next best hope at keeping consumers spending amidst inflation, some worry whether BNPL can survive a possible recession.

To Protect Their Growth, BNPL Firms Must Anticipate More Scrutiny

As BNPL continues its rapid rise in popularity and usage, fintech public affairs professionals will need to address this growing scrutiny with careful consideration. Even though there their firms are already subject to various laws and regulations, there is a growing push for greater regulation. Nor will the sector’s potential reputational challenges just impact the fintech firms themselves. Retailers capitalizing on their payment services to win over inflation-laden consumers must also pay heed. To navigate their firms through these complex political and reputational risks, public affairs professionals will need to understand which policymakers and stakeholders are driving concerns and shaping new regulations so they can anticipate what comes next.

Your Exclusive Guide to the Never-Ending “Infrastructure Week”

Here’s What You Need To Know

The last month in Congress looked a little like Groundhog Day as legislators moved closer than ever to passing major infrastructure investments, only to have the apparent consensus crumble over how and whether the bill should be linked to President Joe Biden’s broader “Build Back Better” reconciliation package.

For those wondering what happened and why the so-called “Infrastructure Week” seems to never end in Washington, our team of analysts dug deep to produce an important report for your consideration.

Digging Deep: Why ‘Infrastructure Week’ Just Won’t End details 10 of the biggest fights on the horizon – far beyond the sensational headlines of price tag squabbles and intraparty meltdowns. Our analysis instead focuses on the numerous unsettled debates beneath those headlines in which competing interests clash and the infrastructure debate will keep on going long after whatever bill is eventually signed into law.

As we explored the consequences of these proposals for a wide array of industries – energy, environment, FinTech, pharmaceuticals, transportation, telecommunications – several key themes emerged. Here’s what you need to know:

The Energy Transition Has Unlikely Opponents

The Infrastructure Investment and Jobs Act (IIJA) encourages industry to invest in technology and infrastructure that reduces emissions and greens the grid. But as is increasingly the case for a variety of alternative energy projects, such solutions face obstacles from the very environmentalists advocating for cleaner options. While the IIJA has been called the “most ambitious portfolio of carbon management policies in the world to date,” tools like carbon capture remain immensely controversial among green activists and their allies among lawmakers. Activists are similarly concerned about what they call “the hydrogen hype,” for which the IIJA provides significant support. Beyond these individual technologies, the bill would support a transmission line buildout to bring renewable energy from where it is best generated to where it is most needed. However, new authority granted to FERC by the IIJA is likely to face a variety of opponents including state regulators, environmentalists, and incumbent power producers.

President Biden’s Desire for Streamlined Permitting Clashes With His Efforts To Expand Public Participation

President Biden wants more infrastructure built more quickly. That’s why the IIJA seeks to streamline permitting. However, his administration also wants to expand public participation and include broader climate and environmental justice considerations into such decision-making, inevitably prolonging the process. Already, environmental groups are criticizing IIJA’s permitting provisions, complaining they “gut needed safeguards” and “curtail the way the public can weigh in on how projects building roads, laying pipelines, cutting timber, and mining for hard-rock materials are done.” Such groups are better-funded, better-organized, and more legally proficient than ever before, making them highly adept at using public comment periods and public engagement processes as a means of delaying and derailing infrastructure projects they oppose. That means they are likely to question any new limitations on public engagement in their legal challenges to permitted projects.

Being a Convenient Pay-for Can Cost an Industry Big

Lawmakers seeking to pay for their ambitious suite of proposals are targeting a variety of industries to help foot the bill for IIJA. For example, lawmakers proposed billions in new Superfund excise taxes on a dozens of chemicals, critical minerals, and metallic elements. The superfund taxes are the result of a “dozen years” fight to “hold polluters accountable,” and represent just how quickly a heated but seemingly settled issue can become a convenient pay-for when legislators seek to fund other priorities. In addition to the superfund provisions, pharmaceuticals, cryptocurrency “brokers”, and others all play undesired roles in funding the IIJA’s many initiatives. Organizations in these sectors were probably surprised to learn they would be responsible for covering the costs of one of America’s most expensive pieces of legislation in history, and that puts them – and their allies on Capitol Hill – at odds with IIJA.

For Some Long-sought Objectives, Passing the Bill Will Just Be the End of the Beginning, Not the Beginning of the End

IIJA seeks to advance several long-sought objectives that have run aground in the past due to unsettled debates about how to implement those initiatives. Even if IIJA passes, these challenges remain. One such area is IIJA’s electric vehicle provisions, which set the stage for fighting among states and localities for charging infrastructure. Similarly, the bill proposes to invest billions to fund initiatives to ensure access to drinking water free of contaminants such as lead and PFAS, as well as to “expand Internet access” to underserved and low-income communities. However, in both of these cases, significant implementation hurdles, and major regulatory uncertainty means even if IIJA passages, the communities targeted by the bill, and those who serve them, are unlikely to be able to tap into the IIJA’s funds in the near term.

Get an Information Advantage With an Exclusive Copy of Our eBook

No matter how long or what form it takes, the infrastructure bill will affect countless companies and industries. So, chances are it will affect your organization, too.

Smart public affairs professionals understand that to achieve desired results, they need to anticipate what’s next and organize support ahead of time. That’s why competitive intelligence is the foundation for any successful public affairs effort.

To dig deeper and better understand what comes next in the never-ending Infrastructure Week, click here to download the full report. As you prepare for the big fights to come, you’ll be armed with the information advantage you need to win what matters.

 

A SPAC-tacular Explosion

Here’s What You Need To Know

The announcement of a new industry group is a frequent occurrence in Washington, particularly as emerging sectors or practices gain attention –fairly or not – inside the Beltway. With such scrutiny, growing industries beef up their presence in Washington because in the world of Washington physics, political and reputational risks expand alongside newfound prominence and the disruption of the existing order. That’s why it was no surprise to see reports last month of a new group forming to represent the interests of special purpose acquisition companies, also known as SPACs.

Often, such coalitions arrive too late, after lawmakers, regulators, the press, and the public have formed views and demanded action. Smart public affairs professionals, however, get industry interests aligned before the onslaught, rallying the right mix of strategies to advance their business and policy objectives and avoid political and reputational pitfalls. For SPACs, there is no better time than now to get organized. Here’s what you need to know to understand why.

SPAC’s Lower Regulatory Burden Has Helped Spur Increased Popularity

As IPOs Have Waned, SPACs Have Gained: A special purpose acquisition company (SPAC), according to CNBC, is “set up by investors with the sole purpose of raising money through an IPO to eventually acquire another company.” As we noted last year, such ‘blank check companies’ have become an attractive funding source for businesses due “in large part to the imposition of more stringent regulatory frameworks” that made traditional IPOs “increasingly unattractive to entrepreneurs and investors alike.” To avoid the regulatory complexity and intense public scrutiny of IPOs, greater numbers of startups have turned to SPACs as accessible financing tools to grow their organizations. In fact, 2020 saw an unprecedented number of SPAC IPO transactions, with last year’s offerings accounting for one-third of SPACs established over the past decade, and 2021 is already ahead of 2020.

But Fewer Rules and Increased Popularity Come With More Risk

More Money, More Pressures: While such entities been around for some time, they have rapidly ascended in popularity over the past two years – vaulting from just 20 issuances in 2015 to nearly 400 already this year, with 50% more capital raised in the average deal. Such growth means more SPACs wooing the same investors to chase the same deals – and because of the former, doing so faster. This pace of activity means increased scrutiny and even pushback from investors and lawmakers alike, leaving SPACs with as many public affairs challenges as opportunities.

A Blank Check That Could Bounce: While SPACs have many attributes that make them attractive offerings for prospective investors, some government officials and financial experts warn of risks associated with investing in them. Chief among them is SPACs’ past performance. A Goldman Sachs index of 200 SPACs saw an average loss of 17 percent in 2021, compared to a 10 percent return in the S&P 500.  Stephen Deane of the CFA Institute told Congress that each year since 2010, SPACs performed worse than the Russell 2000 by 10 percent or more. These results mean a SPAC investor must be exceptionally savvy and able to sustain significant losses, but Bank of America reports retail investors still account for 40 percent of SPAC trading on its platform, and some SPAC transactions are increasingly reliant on their appeal to such investors. Moreover, because a SPAC does not disclose outright what company it intends to acquire, investors have no idea in which business they are ultimately investing. With limited options in “hot” sectors like electric vehicles and fintech, investors are potentially financing SPACs that acquire less than desirable organizations with real problems or little market appeal.

Time Crunch Mean Less Due Diligence: According to Bloomberg News, “half the blank-check companies that filed for U.S. listings since the start of June are giving themselves an initial period of 18 months of less to find an acquisition target,” and many recently formed SPACs are pledging to merge within 12 months. Previously, more than 80 percent had set their duration at a standard 24 months, but with an explosion of SPACs chasing the same pool of investors, some are promising to move quicker to attract capital. To move with such speed, due diligence is necessarily performed at a narrower scope and faster pace than during an IPO, leaving SPACs vulnerable to potential restatements, incorrectly valued businesses, or even lawsuits and fraud. In addition, since a SPAC is already public, the target company won’t have an underwriter, which in a traditional IPO would ensure all regulatory requirements are met.

That Means SPAC’s Influence-building Must Speed Ahead of Their Challenges

Wild West No More: SPACs’ growing popularity means more scrutiny – and enforcement – from regulators. In mid-July, the Securities Exchange Commission (SEC) charged a company and the SPAC that took it public with defrauding investors, explaining its case illustrated “risks inherent to SPAC transactions, as those who stand to earn significant profits from a SPAC merger may conduct inadequate due diligence and mislead investors.” The SEC is also investigating complaints against a variety of other SPAC-backed companies, including Lordstown Motors, Nikola Corp., Clover Health Investments, Akazoo SA, and Ability Inc. Since their ability to avoid costly and time-consuming red tape is one of SPACs’ most appealing qualities, SPAC managers who attract increased regulatory interest could lose investors or cause headaches for others in the industry. It also means businesses seeking to be acquired will still need to understand how well they can withstand the scrutiny that comes with being a publicly-traded corporation.

“Worth Of Our Attention” On Capitol Hill: Federal lawmakers across the political spectrum are taking notice of the SPAC boom as well. In April 2021, Sen. John Kennedy (R-La.) introduced legislation to “increase transparency surrounding blank-check companies,” averring in a statement that “[celebrities] are often the public face of companies selling shares to hardworking Americans” who do not understand the investments they’re making. His fellow Senator Tom Tillis (R-NC) noted, “These are just new creations that we don’t fully understand … We should probably look at whether or not Congress should play a role in regulation.” In May, the House Financial Services Committee, chaired by Rep. Maxine Waters (D-Calif.), held a hearing on that very question, with witnesses “broadly agreed on the need for reforms to liability protections for forward-looking statements by special purpose acquisition companies, a key regulatory disparity highlighted by the recent SPAC surge.” In advance of the hearing, Rep. Brad Sherman (D-Calif.) proposed legislation that would do just that, arguing, “I would be flabbergasted if we looked at this area and saw that there were no problems at all worthy of our attention.”

It’s Not Just The Government Taking Notice: For the moment, SPACs might be enjoying relatively free movement and robust growth, but as every sector can surely attest, government rarely passes up an opportunity to regulate or otherwise involve itself in commercial activity that captures headlines. And like every opportunity for government to step in, there will be advocates pressing for action and shaping the form that action takes. As Healthy Markets’ Tyler Gellasch warned, “When SPACs … had valuations all heading to the moon, there wasn’t a lot of tire-kicking on the real risks to investors, but now that some of the risks are turning into losses, we expect a lot more congressional and regulatory focus.” That means SPAC supporters must step smartly and carefully through the Washington landscape that in the past decade has grown ever more skeptical of financial markets’ ability and willingness to self-regulate. That means understanding their vulnerabilities, identifying allies and detractors, and ensuring that as political pressures mount, so, too, do their efforts to educate policymakers before it is too late.

Green Shoots and Financial Burdens

Here’s What You Need To Know

While yesterday’s jobs numbers suggest the economy may be seeing the first green shoots of recovery, there are several challenges still to come on the path to economic resurgence, including in the financial sector.

Throughout the coronavirus pandemic, the government and the public have called upon the financial services sector to make extraordinary accommodations. To contend with tens of millions of Americans out of work, some institutions readily waived fees and deferred debt collections. Later, policymakers began requiring banks to waive foreclosures on homeowners, while landlords were forbidden from evicting tenants who couldn’t pay. Meanwhile, credit card companies and auto loan lenders passed on penalizing their customers for missing payments.

While these efforts demonstrated good corporate citizenship, it left the financial sector bearing a significant burden during this unprecedented economic shutdown. To date, government has yet to alleviate this burden in relief packages, instead following public sentiment that the financial sector has plenty of money to sustain these hopefully temporary losses. Eventually, however, deferred payments will come due, even as businesses and the public need these financial institutions’ support to drive the economic recovery. Meanwhile, many businesses are surprised to learn that the insurance policies they pay for do not cover losses from pandemics.

From debt collections to insurance coverage, many of these financial issues will land in the legal system. While financial firms may have the law on their side, that will not help them in the court of public opinion. As progressive and populist attitudes rise against large financial institutions – #cancelrent is already gaining steam online – these institutions must be prepared to make the case that they have been an important part of not only helping Americans weather the coronavirus pandemic but also are equally crucial to the nation’s recovery.

To understand these challenges and what it means for your interests, here’s what you need to know.

The Insurance Safety Net Stopped at the Pandemic’s Door

Business, Interrupted: For decades, organizations have assumed that their business interruption insurance would provide financial relief in the event that a catastrophic event prohibited them from conducting normal operations. In reality, since the 2003 SARS outbreak, these policies typically don’t cover global pandemics, to the surprise of many businesses now wondering why they purchased the coverage at all. Thousands of them have banded together to form BIG, the Business Interruption Group, to “insist insurers pay owed business losses caused by the coronavirus,” claiming they will punish any insurance company who “put millions on unemployment lines.” According to Claims Journal, companies across the U.S. had filed more than 100 lawsuits against insurers by mid-May. These federal filings cover a variety of industries, including restaurants, taverns, dental practices, day care centers, and hair salons, demonstrating just how widespread the coronavirus losses have been. Among the most famous of these is California-based In-N-Out Burger, which has filed a lawsuit against its Zurich American Insurance.

Richard Golomb of Philadelphia-based Golomb & Honik law firm believes the ultimate solution will come from a compromise reached by businesses, insurance companies, and the government. He tells Claims Journal that without a solution that provides financial relief to small businesses, upwards of 40 percent of American restaurants will not be able to survive. But, Capitol Weekly claims the courts will ultimately have the final say on whether or not these businesses will receive compensation from their insurers, and their decision would determine the allocation of “hundreds of billions of dollars.” Still, for insurers, all it takes is one judge susceptible to public anger to reject the pandemic exemption – not to mention the reputational damage caused by sympathetic small business owners left without their expected safety net.

There’s No Insuring a Pandemic: The 2003 SARS outbreak caused such extreme financial losses for insurers that subsequent business interruption insurance policies excluded viruses from its coverage events, curtailing their offerings to include only those that would render businesses physically incapable of operating, such as fires or floods. Still, some business advocates are calling for retroactive changes to these policies, arguing that they inadequately supported businesses during the coronavirus lockdowns. But, insurance industry leaders, like Chubb Chief Executive Officer Evan Greenberg, said that forcing them to cover financial losses connected to COVID-19 would bankrupt the industry. “Pandemics, unlike other catastrophes such as a hurricane or an earthquake, are not limited by geography or time,” Greenberg told Bloomberg News. “The loss potential from a pandemic, in practical terms, is infinite, and insurance companies have only finite balance sheets.”

Insurers also argue that, if forced to pay out business interruption claims for events they never covered in the first place, they would be rendered financially unable to fulfill claims from the general public. The Insurance Information Institute explains that, if successful, such efforts would curb insurers’ ability to pay out claims from homeowners, drivers, and injured workers. This money, they say, is allocated for disasters actually covered by their policies, like tornadoes, hurricanes, and wildfires. This puts insurers in an especially difficult position: do they make an exception and pay out business interruption claims not covered by the policies they have written, inhibiting their ability to cover losses sustained by other customers? Or, do they refuse to do so and face the reputational risks of appearing unsympathetic to businesses who have already sustained so much hardship during pandemic lockdowns and even risk potential government action in response to public outcry?

Landlords and Lenders Are on the Hook, but Are Renters and Homeowners?

Mortgage Forgiveness, But for How Long? Section 4022 of the CARES Act permitted homeowners to stop paying their mortgages for at least 180 days, and according to Norbert Michel of the Heritage Foundation, this has forced mortgage servicers to bear the burden of these non-payments. “Servicers are stuck in the middle, and they do not have unlimited funds,” Michel explains, arguing that they could be saddled with upwards of $100 billion in missed mortgage payments. Matters have been made worse for mortgage lenders, as federal lawmakers and policymakers purposefully excluded them from any coronavirus relief packages. Because the profits of standalone servicers – lenders who are not affiliated with large banks – are less than $10 billion combined, this homeowner reprieve could render servicers insolvent.

While many Americans may not exude sympathy for mortgage services, according to The New York Times, the failure of mortgage servicers could collapse America’s $11 trillion housing market, while The Wall Street Journal warns that inaction could result in an even greater housing crisis than that of 2008. This danger has brought both Democrats and Republicans in Congress together in support of different federal relief options for these institutions, though no measures have passed either chamber to date.

Rent Forgiveness or Survival? Many federal, state, and local authorities forbade landlords from evicting tenants due to an inability to pay during the coronavirus pandemic, and numerous landlords waived rent and otherwise worked with tenants both before and beyond these legal requirements. Still, these requirements may last too long for some landlords to survive. In California, for instance, landlords will have to wait at least six months to receive back rent before evicting tenants. While such measures have been heralded as humane, they have also set off a nationwide movement demanding rent forgiveness indefinitely. In addition, while many landlords were happy to provide temporary relief as a good will gesture, they will need to collect rent for their own mortgage payments when that relief comes to end.

Even as optimism mounts for a robust recovery, there are still many Americans struggling with job loss. So, landlords seeking to get paid by their tenants could face a real public backlash, including potential litigation, and tenants may be in for surprise billing when back rent comes due. Indeed, media are already directing readers to seek legal remedies against landlords hoping to collect rent. Experts urge landlords to work directly with tenants to develop solutions that are mutually beneficial to both parties, allowing them to avoid the inevitable costs and backlogs of the legal system. These tensions will last for a while and could also explode amidst the current rise in social unrest when temporary restrictions on evictions lapse.

New Ways of Doing Business Threaten the Commercial Real Estate Market

Coronavirus Exacerbates Existing Problems For Commercial Real Estate: Over the past few years, technological improvements have brought about a dramatic increase in remote work, allowing more Americans to perform their jobs from home. Moreover, the introduction of shared workspaces from companies like Regus and WeWork have created cheaper alternatives to traditional office spaces, complete with short-term leases that, unlike the multi-year commitments of traditional commercial real estate, allow businesses to vacate with little notice. Americans are also turning more to technology for shopping and leisure activities, leaving shopping center owners with empty buildings. These radical transformations had alrady made the commercial real estate market especially volatile before the pandemic. Coupled with the inability of their tenants to pay rent due to the economic shutdown, the decision of lawmakers to exclude commercial real estate firms from relief packages only made matters worse.

Why Commercial Real Estate Matters: The commercial real estate industry is vital to the overall American economy, as it represents about $16 trillion in value. With recent downward trends and the disastrous economic consequences of coronavirus, a refusal by policymakers to fortify commercial real estate (Federal Reserve Chairman Powell has been noncommittal at best) could threaten more than just the companies themselves. In addition to serving as an important investment tool, commercial real estate has been an integral part of public-private partnerships in cleaning up blighted properties and revitalizing urban areas. With empty buildings and less activity, the failure of commercial real estate could create economic hardship in communities and increase crime in areas that had begun turning around.

To avoid such a perilous outcome, experts at McKinsey say commercial real estate firms must do more than merely adapt: “As the crisis affects commercial tenants’ ability to make lease payments, many operators will need to make thousands of decisions for specific situations rather than making just a few, broad-based portfolio-wide decisions.” Those decisions will have more than a financial impact under heightened public and government scrutiny.

What Comes Next?

Throughout the pandemic, the government has asked financial institutions to take special steps to provide relief to American workers grappling with joblessness. While many lenders and landlords were happy to make concessions to help their fellow Americans, this forbearance without accompanying aid is unsustainable if these firms are to provide needed support to a recovering economy. These financial industry sectors must carefully prepare for the tough choices that lay ahead and consider the policy and reputational challenges to come. A competitive intelligence advantage from Delve can help guide their path.

The Public Market Disconnect

Here’s What You Need To Know

In a late April letter, Citigroup’s global head of credit strategy marveled that “the gap between markets and economic data has never been larger.” Even as stocks are on-pace to exceed previous peaks, 7.5 million small businesses face the prospect of permanent closure and 41 million Americans are out of work. Indeed, the true picture of job losses may be far worse than the unemployment number indicates. Yet major stock market indices are well on their way to regaining pre-pandemic and historic highs. As The Washington Post noted this week, “[M]any market players … remain stumped by the speed of the rebound in stocks amid the wider economic wreckage wrought by the pandemic shutdowns.”

This disconnect illuminates the reality that the stock market no longer serves as a reliable indicator of the strength of the American economy. In recent years, radical transformations in how investments are made have increased the unpredictability of the market, while long-term investors – who often hold funds tied to market indexes or targeting retirement dates – are less reactive to the highs and lows of such volatility. Meanwhile, the introduction of greater regulatory burdens has discouraged companies from going public, with many instead relying upon cash injections from private equity and venture capital to meet their funding needs until well after their companies mature.

This new reality now pervades the investment industry, and it puts private equity and venture capital firms in an important position for the economic recovery. While they long have been the subject of animus and scrutiny, particularly from their unfailing detractors in politics and the media, they now hold a far different place in the economic landscape than many policymakers or the market participants themselves realize. Although these firms might operate in private markets, they now serve a vital public purpose, which means policymakers must see them as the vital economic actors they have become, while the firms must ensure they act as good corporate citizens who can withstand this heightened public scrutiny.

To adapt this new reality and what it means for your interests, here’s what you need to know:

The Stock Market Used To Tell Us How the Economy Is Doing. Not Anymore.

There’s No Business Like Big Tech Business: On March 20, 2020, the U.S. stock market made its deepest dive since the Great Depression, erasing years’ worth of gains and plummeting to fewer than 19,200 points. Today, the Dow Jones Industrial Average (DJIA) is already nearly 6,000 points above its position when President Trump took office on January 20, 2017 and has recovered a great deal of its coronavirus losses. This gain is due in large part to tech giants like Facebook, Amazon, Apple, Netflix, and Google – known colloquially as the FAANG stocks – soaring. Since the March 20th valley, Facebook has grown 57 percent, Amazon is up 31 percent, Apple has risen by 39 percent, Netflix is up 24 percent, and Google has grown 28 percent. Even in the midst of a global pandemic, the stock value of all FAANG companies remains at their highest-ever. The Economist chalks it up to investors “despairing[ly] reaching for the handful of businesses judged to be all-weather survivors.” In this case, those all-weather survivors make up one-fifth of the value of the entire S&P 500 Index – and they have given the rest of the stock market reason to breathe a sigh of relief and start investing again.

Balance of Trade: Over the past several years, significant changes in how and when Americans invest have transformed the economy. Thanks to the creation of 401(k) plans in 1978, average Americans now ride the stock market long-term, directing much or all of their retirement savings to the stock market. In 1990, 401(k)s controlled $384 billion in assets. In just thirty years, that amount has risen to $4.8 trillion, a more than 1200 percent increase in value. Much of these investments are dedicated to index funds or target date funds rather than individual stocks, leaving these funds with a large supply of incoming dollars that must find an investment home, regardless of then-current market conditions. Meanwhile, experts say that high-frequency trading has changed the algorithm of investing, making the markets more volatile and creating exceptionally high peaks– and in the case of coronavirus, exceptionally low valleys – in the stock market. This shift is due to expanded access to technology that has replaced expert traders with computerized models, which some analysts argue can ignore legitimate analysis and common sense.

The American Economy Is Now Built in Private Markets

The “Listing Gap”: In recent years, the American marketplace has seen fewer Initial Public Offerings (IPOs). In fact, only 3 percent of venture-backed companies went public in the last decade. As Business Insider’s Bob Bryan noted, a 2015 study “found that the US had developed a ‘listing gap’ between the number of firms that should be listed based on the country’s economic development and the shrinking number that are. … At the peak in 1996, there were 8,025 publicly listed US companies; as of 2012 that number was down to 4,102.” This drop came even though historic U.S. economic data suggested “9,538 should have been listed,” leaving “a ‘gap’ of 5,436 listings.” This massive split is due in large part to the imposition of more stringent regulatory frameworks like Sarbanes-Oxley Act in 2002 and Dodd-Frank in 2010, both of which made going public increasingly unattractive to entrepreneurs and investors alike.

The New Business of Big Business: This listing gap has shifted the balance of financial power toward venture capital and private equity, which has allowed start-ups to maintain more autonomy, and investors to avoid added disclosures, all while creating wealth and growing companies without tapping public markets. Indeed, as entrepreneurial financial expert Greg Crabtree explained in a Growth Institute blog post: “Entrepreneurs used to need the public markets for liquidity. That is not the case anymore. There is so much money in the market looking for a place to go that liquidity is easily solved. In every deal we have seen in the last couple of years, the private equity firms have been offering as good of a deal as any public company has in a purchase or investment scenario.”

Private Equity’s Role: These days, companies are often delaying going public as long as they can, thanks to greater funding availability made possible by private equity. There is perhaps no greater example of the powerful role of private equity in transforming this dynamic than with Uber. Bain & Company calls the rideshare company the “poster child” for private equity, as it rode $21 billion in venture capital to a private valuation of approximately $72 billion. Although it had been in business since 2009, Uber Technologies, Inc. took a decade to go public and only did so to access enough capital to pay out investors and shareholders. Bain & Company argues Uber’s examples shows “the advantages of going public no longer outweigh the considerable disadvantages,” as private equity frees up companies to borrow at historically low rates while avoiding the “myriad costs and hassles of going public.” 

Even Public Markets Are Focused on Private Enterprise: Further demonstrating this shifting dynamic is the keen interest in Special Purpose Acquisition Companies (SPACs), which are often and sometimes derisively called “blank-check” companies, which can raise money through an IPO for the sole purpose of buying other companies. According to Pitchbook, SPACs have “accounted for 38 percent of U.S. IPO filing and raised $6.5 billion as of May 20 – more than the total capital raised by institutionally-based IPOs during the period.” Experts attribute some of this interest to the coronavirus pandemic, because “as private companies’ valuations fall and they look for liquidity, SPACs could fill a void left by traditional IPOs,” but like many pandemic-connected observations, the trend began beforehand and has been accelerated by the virus.

As Private Equity’s Role Grows, so Will Public Scrutiny

Leading the Way:  As millions of American businesses face coronavirus lockdown-induced closures, private equity will take center stage to reinvigorate the country’s emblematic entrepreneurship. Private equity will continue to give entrepreneurs the unique space to be creative and to take risks in ways that more traditional investing models do not. As Bloomberg News quipped late last year, “everything is private equity now.” With growing numbers of American businesses from pet shops to real estate agencies already relying upon private equity firms to fund their growth, PE will help reshape the new American economy.

Changing the Narrative: With a crucial role to play in the recovery, private equity must face its reputational challenges head-on. For decades, leftwing policymakers have vilified the private equity industry as reckless gamblers, relying upon the investments of ordinary people to place risky bets and saddle enterprises with unsustainable debt. The media have echoed these claims, with some insisting private equity should be pushed out in the recovery. As private equity’s role in the economy continues to take center stage, that scrutiny will grow with it – but it also means policymakers will need to reach an uneasy peace with private equity. Whether policymakers like it or not, cutting PE-backed firms out of pandemic relief programs and other such measures will not be tenable if the country is to regain its economic momentum.

Still, private equity firms will also need to appreciate their new public purpose. That must begin with refuting its persistent negative image. As The Economist explained in a recent analysis, the PE industry is vital not only for its investors but also for the overall recovery of the global economy. This requires them to engage in efforts long understood by publicly traded companies to bolster public trust. Doing so will require understanding and anticipating the accompanying political and reputational risks and getting ahead of them. That’s where Delve offers them – and anyone looking for competitive intelligence support – a real advantage.

Government Loans Bear Unexpected Public Interest

Here’s What You Need To Know

In late April, Allied Progress, a project of activist group Accountable.us, launched TrumpBailouts.org, a website calling out public companies that have received federal funds as part of relief efforts for businesses impacted by COVID-19 and the governmental response to the pandemic. The website, which outlines how much these firms received, how much their executives make, the value of their most recent stock buyback, and their 2019 net income, was just the latest indication of efforts to shift public attitudes and perceptions regarding economic aid for businesses hit by the pandemic and accompanying lockdowns.

In March, lawmakers passed historic spending legislation that dedicated trillions of dollars in benefits to remedy coronavirus shutdown losses for businesses large and small alike. Companies had to make a decision: accept loans from the federal government whose terms were unclear, or risk closing forever, leaving behind millions of unemployed workers and their families who relied upon income from these businesses to live?

As the country reopens, there is now more space for media and activists to examine just who got federal relief dollars and how was it spent, leaving companies vulnerable to attacks for their decision to prioritize their survival and care for their employees. Fueled in part by activist efforts such as Allied Progress’ website, the media is feverishly seeking to unearth anyone who receives a loan, with NBC News’ Senior Business correspondent, Stephanie Ruhle, tweeting she will “search … until my last breath on Earth” to match the publicly disclosed EINs of loan recipients with those of hedge funds and private equity firms because, she believed, “these loans aren’t for you.”

The competing pressures on firms will only increase as time goes on and the pandemic, hopefully, dissipates, particularly in sectors that were already boogeymen for partisan actors and many in the media. To ensure public affairs professionals can anticipate what comes next, here’s what you need to know.

There’s No Such Thing as Free Money

Your Receipt of Taxpayers Dollars Will Be Public: Because they’re benefiting from a taxpayer-funded loan, no business will be able to conceal its receipt of the funds. Sen. Marco Rubio (R-Fla.) who chairs the Small Business Subcommittee in the U.S. Senate, has already promised the public will be able to find out who exactly received coronavirus relief loans, and if the Trump Administration won’t do it, his subcommittee will. In fact, concerns regarding fairness and transparency of the programs are already mounting with major media corporations suing the Small Business Administration (SBA) to secure access to government records of the administration of the Paycheck Protection Program (PPP) and the Economic Injury Disaster Loan (EIDL) Advance.

Prepare For A Potential Audit – By the Government and the Press: Businesses who receive rescue loans related to the coronavirus will experience extra scrutiny, with Treasury Secretary Steve Mnuchin telling Fox Business that the IRS will perform a full investigation of any company that received $2 million or more in loans before forgiving them. If the agency discovers loans were not properly managed by recipients, these organizations may be subject to criminal liability. Meanwhile, the Securities and Exchange Commission (SEC) has launched a “PPP Loan Sweep” of public companies, documenting what qualifications businesses believe enables them to receive a loan. And of course, the press and the public will do “audits” of their own, and organizations must be prepared for what they might find.

As Public Sentiment Shifted, so Did the Loan Terms

State of Confusion: At first, loans like the Small Business Administration-managed PPP and EIDL were articulated as stopgaps meant to stimulate the economy and keep American workers paid. But as time went on, the Treasury Department and the Small Business Administration issued more than 40 pieces of guidance in the form of “frequently asked questions,” often providing new or conflicting information to overwhelmed businesses trying to make sense of the terms of their loans. New direction on the loan terms just kept coming, even after the federal government had granted up to $500 billion in aid.

In an effort to curb the issuance of loans to those who might not need them, the Trump Administration issued a rule in late April that would require PPP loan recipients to certify that they couldn’t access any other sources of capital without significantly damaging their “ongoing operations.” Other guidance confirmed PPP funds had to be dedicated mostly to payroll, but often varied on how that payroll could be paid and to whom. This persistent ambiguity left business owners confused and countless others excluded from the aid all-together. As The Washington Post noted, some were holding the money or returning it because they couldn’t figure out the rules.

Easier to Opt Out: For some businesses, the money they’d receive from an SBA loan wasn’t worth the confusion surrounding its administration. In particular, many start-ups in Silicon Valley say they don’t have the time to parse through the intricate and ever-changing regulations governing the loans. For others, opening themselves up to liability in the form of potential audits and media opprobrium isn’t worth the risk. Still others say that the loan is too restrictive, limiting the benefits of its intended purpose of economic support while tying the hands of businesses. The result is increased unemployment claims the loans were intended to curb and businesses left to struggle under lockdowns and other restrictions that prevent them from operating during the pandemic. Already, nearly 100,000 small businesses have shut down since the pandemic began.

Public Pressure on Organizations Meant Workers Lost

Pressure Point: As Americans return to normal life, increased scrutiny of who took advantage of their eligibility for these loans is inevitable. We are already seeing stories of small businesses who shuttered because they couldn’t receive critical assistance while others the American people never considered could be eligible received them. The Washington Post reports $1 billion in small business loans went to public companies, while Forbes senior contributor Erik Sherman claims many of those corporations had plenty of cash in reserves. Even the Catholic Church, which runs tens of thousands of schools and hospitals across America, came under fire for receiving a PPP loan to pay its employees.

Politicians are also getting in on the blame game, with House Speaker Nancy Pelosi (D-CA) demanding a San Francisco-based property management company return its $3.6 million PPP loan. On the right, conservatives successfully forced Harvard University, which enjoys an endowment of nearly $41 billion, to pay its dining hall employees after furloughing them due to coronavirus lockdowns, even as the college obtained a $9 million loan it ultimately returned under pressure.

Return to Lender: Dozens of major corporations have already returned the money they received in small business loans – to the tune of hundreds of millions of dollars. While food service corporations like Potbelly and Ruth’s Chris were among the more notable names to do so, small businesses also chose to return their loans, citing a desire to avoid public scrutiny and potential audits. These range from think tanks like the Aspen Institute to mattress fabric manufacturer Culp. Experts lament that pressure from lawmakers, media, and the public have shamed impacted companies from receiving a needed benefit that would keep their employees paid. As Allyson Baker, a partner at Venable law firm who has been working with companies to secure government loans, explained to Politico, “There’s another side to it, which is, ‘If I don’t take, I might be laying people off, I might be hurting my business, I might be hurting the people I employ. It is something that a lot of people are struggling with right now.”

In the case of the restaurant industry, their decision to forego federal funds might have spared them the pain of a temporary public relations crisis, but it might have prolonged their financial woes and further endangered the jobs of those they employ. Nowhere is that more apparent than Shake Shack, which caved to public pressure after receiving a $10 million PPP loan they obtained to cover lost wages for their hourly workers. In addition to lockdowns artificially depressing their sales, restaurants like Shake Shack now face skyrocketed costs of meat due to production plant shutdowns – exactly the time of “economic uncertainty” contemplated in the PPP application – which makes the cost of doing business even higher even as consumer demand plummets.

Stay Ahead of the Scrutiny

Coronavirus forced a lot of organizations to make a lot of tough decisions. While things are reopening, they’re not out of the woods yet. Smart public affairs professionals have anticipated the operational and reputational risks associated with receiving federal funds, and they’re planning their response. A competitive intelligence advantage from Delve is the best tool they have.