Are You Allergic to Discussing Your Strategy?
“Barack Obama is allergic to talking about his national security strategy,” Delve CEO Jeff Berkowitz told Newsmax TV today during a discussion of how Obama fumbled the Bergdahl situation.
“You’re going to see more [Democrats] try to break away and try and save themselves, but it’s a sinking life raft off a sinking ship,” Berkowitz continued in his conversation with Newsmax TV’s Ed Berliner as they assessed what steps can be taken in p.r. crises such as this one.
Turning to the broader challenge of combating terrorism, Berkowitz noted, “This is going to be an ongoing fight for a very long time into the future, and to downplay it is to make the American people ill-prepared to meet that threat and understand what we need to do to fight terrorism. You know, President Bush was constantly explaining the threat and reminding the American people what we need to do to meet that threat. Barack Obama is allergic to talking about his national security strategy.”
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As Berkowitz explained above, long-term challenges require not just long-term strategies for addressing those challenges, but a communications and message plan to support those strategies. Your stakeholders — in any President’s case, the American people and Congressional leaders — must understand what the challenges are and how you plan to address them. You cannot expect to tell them once and consider that job done. Constant discussion and reminders are necessary to maintain support for your strategies.
For more information on how Delve can help you develop strategies and messaging to succeed in your challenges, click here.
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