USA Today: Researchers Digging Deeper
Delve CEO Jeff Berkowitz tells USA Today how “technology has revolutionized the age-old practice” of political research.
Technology has revolutionized the age-old practice, said Jeff Berkowitz, who oversaw research for the Republican National Committee and Rudy Giuliani’s 2008 presidential campaign and now has his own firm.
In 2004, the RNC’s trackers trailed the Democratic candidates through Iowa and New Hampshire and sent their tapes via FedEx back to headquarters at the end of each week, where they were watched and key moments carefully cataloged, Berkowitz said. The process took weeks.
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“Now video trackers can edit on their MacBooks as soon as it’s shot and, using their wireless connection, post it in 15 minutes,” he said. Since the advent of YouTube, Twitter and other social media, a candidate’s gaffe in New Hampshire can go global in minutes.
Read the full article here.
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