Reuters: The Golden Age of Opposition Research?
Delve CEO Jeff Berkowitz helps Reuters examine how political research has changed over the past decade.
“This is a golden age” of opposition research, said Jeff Berkowitz, who dug dirt on Democratic candidates for the Republican National committee … The sort of search tools that discovered presidential candidate Joe Biden’s plagiarism in 1987 have become more sophisticated and the outlets to shop damaging information are now virtually unlimited.
When these advances are “combined with outside funding,” Berkowitz said, “you will see significantly more opposition research from significantly more sources.” And it will all happen at warp speed …
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“Now YouTube is old hat. Now you have Twitter. Twitter is better because it breaks news faster. You can push things around on Twitter. It’s like wildfire. Twitter both provides information and also provides the dissemination mechanism. Campaigns are going to have to adapt to that.”The first step, says Berkowitz, who still advises the RNC and today heads Berkowitz Public Affairs, is to turn the microscope on your own candidate. You should assume that any problems lurking in his or her past will come out – and that trying to bury or deny them will probably backfire.
Read the full story here.
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