Research: From Dark Art to Daily Tool
“It used to be that 90 percent of it was in the dark-arts category, slipping folders to reporters. Now it’s almost the opposite,” BPA principal Jeff Berkowitz tells Politico’s Ben Smith as he investigates the emergence of opposition research as a critical daily tool for public affairs, advocacy and political campaigns.
Berkowitz also noted that opposition research is particularly relevant to the 2012 Republican presidential primaries: “After the debacles they witnessed last cycle in states like Delaware and Colorado and Alaska, where candidates were not sufficiently vetted before they were nominated, I would expect opposition research to play a stronger role in campaign efforts to feed Republican voters’ desire to trust but verify this cycle.”
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