Staying On Message in Campaigns
Delve CEO Jeff Berkowitz assesses for Politico how the media horde can pull campaigns off message if they aren’t careful.
The unofficial chatter means that campaigns are spending a lot less time focusing on policy than on the insult of the day.
“In the silly season, it will take extreme discipline for (Romney’s campaign) to stay focused, because the media reacts to thoughtful substance like a vampire reacts to garlic, mirrors and sunlight,” quipped Jeff Berkowitz, a former RNC research director who worked on Rudy Giuliani’s 2008 presidential run. “The campaigns are definitely responsible for what they pick to drive.”
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“That doesn’t mean the media won’t try and pull candidates off topic incessantly. And there is always the temptation to take advantage of the latest kerfuffle for the momentary gain of winning the day. You just need to make sure that win helps advance your overall narrative and framework and isn’t distraction.”
Read the full article here.
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