Posted on Jun 12, 2019


Ten BILLION Dollars

Ten BILLION Dollars

If you thought the 2018 political cycle was expensive, get ready for 2020.

As reported in Campaigns & Elections, political ad spending is expected to hit $10 billion next year – an 8.2 percent increase from the 2018 election cycle.

This estimate was calculated by GroupM, a firm affiliated with multinational public relations company WPP, and it defines political ad spending as including “core TV, radio, digital, newspapers, magazines and out-of-home” but excludes categories such as direct mail. The forecast can be viewed in its entirety here.

While that is an eye-popping amount, it is not just financial resources that go into making political ads successful. A lot of thought, effort, and creativity are brought to bear as well. With so much spending and so much effort invested, how will your campaign make the biggest impact with its messaging efforts in 2020?

Here at Delve, we believe the answer to that is in having a dedicated research partner to ensure your campaign’s message has the most effective, impactful, and accurate information to persuade and motivate voters.

In our experience, effective campaigns make this investment – which is often just five percent of the total voter outreach budget. When considering how much your campaign will spend on delivering your message to voters via mail, television, radio, web and social media, and direct voter contact, making this investment early helps gain a deeper understanding of your strengths and your opponent’s weaknesses to give your campaign’s strategy and messaging an information advantage.

Your campaign cannot afford to miss vital information that could impact the course of an election because what you don’t know can hurt you, and help your opponent. With $10 billion in weaponized spending in 2020, research will be an integral part of helping campaigns get the most value from their spending and be in the best position to win on Election Day.

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